S.I.R’s Kristie Nicolas aka Kitten Jam was thrown into the creative arts from a young age. Over the years discovering music artists, new and old, became somewhat of an intense love affair, one that she could not shake. This led to Kristie writing about music for leading blogs like the award winning, SoulBounce, before moving on to PR, music curation, content creation, events and artist management, eventually creating S.I.R to house all these skill and abilities.

Kristie has collaborated with labels and brands including  Senato Hotel MilanoFRENDS headphones, YSL, Natalie Joy Jewels, Nina Bernice, Milktooth, Chandon and liaised with brands including Tiffany & Co, L’Oreal, H&M and more in representing other creatives under S.I.R. She has also worked with emerging and established indie and major label artists in various capacities from PR, content creation to digital strategy and management including Adrian Younge, Eric Benet, Szabo, Sarsha Simone, Tabi Gazele, True Vibenation, Timomatic and more. Her work has also seen Kristie featured in Elle Italia, Vanity Fair Italia and Black Magazine.

Creating innovative, engaging digital strategy and content to convey an honest and intriguing story and connecting the dots between brand and fan is a love of Kristie’s.

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